Our Story

It all started with a father's earnest wish to make the skin irritation and itching his 12-month-old child and pregnant wife were suffering from better.PURELU is designed to be used on mom’s skin too, for when it comes into contact with your sweet baby.Like a force of nature, PURELU will only ever use the highest quality ingredients to keep your baby healthy and strong.
We use carefully selected plant-based ingredients to protect your baby’s sensitive skin.
We blend together mild plant-based ingredients at the optimal ratios to provide your whole family with healthy, soothing skincare.