Our Story

Vision 
To grow into a global brand that provides a healthy lifestyle to consumers worldwide through natural and health-friendly yellow plum products.  
Mission 
- Develop healthy products using natural yellow plums. 
- Maintain premium quality by combining traditional methods with modern technology.
- Build consumer trust through sustainable agriculture and eco-friendly production.  
Company History 
- 1999: Established Haemil Farm, began yellow plum cultivation. 
- 2015: Expanded into processed food business, started producing yellow plum extract and pickles. 
- 2018: Launched the Bomaenhyang brand, developed the Yellow Plum Stick. 
- 2022: Certified as a Gyeongsangnam-do Recommended Product. 
- 2023: Began exports to Singapore, China, Canada, and other markets. 
- 2024: Selected as a Sixth Industry Certified Company, expanded export markets.  
Main Product Introduction  Yellow Plum Stick 
- Features: Premium yellow plum extract aged for three years at low temperatures. 
- Benefits: Convenient stick packaging, high citric acid content.
- Target Customers: Health-conscious consumers, travelers, and office workers.  
Yellow Plum Extract 
- Features: 100 percent domestic yellow plums, no artificial colors or preservatives. 
- Benefits: Can be used in various drinks and recipes. 
- Target Customers: Households and cafes that prefer natural health products.  
Yellow Plum Pickles 
- Features: Aged using traditional methods for a deep flavor. 
- Benefits: A savory and tangy taste that pairs well with rice and meat dishes. 
- Target Customers: Consumers looking for premium Korean side dishes. 
- Domestic and International Export Status 
- Export Countries: China, New Zealand, Canada, Germany, Singapore. 
- Total Export Amount in 2024: 2,031,000 KRW (Approximately 1,489.28 USD). 
- Main Export Item: Yellow Plum Stick. 
- Target Markets: USA, Europe, Southeast Asia.  
Product Certifications and Research & Development 
- Certifications: ISO 9001, FSSC 22000, Vegan Certified. 
- Research Areas: 
- Analysis of functional components in yellow plums (antioxidant and anti-inflammatory effects). 
- Development of fermented foods and functional health products. 
- Research on using yellow plum extracts for cosmetic products.  
Global Market Expansion Strategy 
- USA Market: Promote Yellow Plum Stick as a functional health food. 
- Asia Market: Target consumers familiar with traditional plum-based products. 
- Europe Market: Develop products aligned with the trend of natural and organic health foods.  
Corporate Values and Philosophy 
- A Gift from Nature: Uses farm-grown yellow plums to ensure the highest quality. 
- Harmony of Tradition and Innovation: Combines a three-year aging process with modern packaging. 
- Consumer-Centric Philosophy: Provides healthy ingredients and a transparent production process. 
- Sustainable Management: Adopts eco-friendly farming and ethical production practices.  
Conclusion & Contact Information  Bomaenhyang aims to expand the value of traditional Korean fermented foods worldwide and establish itself as a brand that delivers nature’s health benefits.